We believe clarity comes through transformation.

Change doesn't happen in a straight line – it touches everything. The strategy, the identity, the way a brand shows up, day to day. We don't believe in fixing one piece and hoping the rest catches up.

Who We Are

We're strategists and designers who believe direction comes before design – curious, collaborative, and genuinely invested in getting it right, not just getting it out the door.

Our Approach

We take a step back, get honest about where you're at, and build the upgrade that gets you to where you're going. It's not about a quick fix – it's strategy through to execution, built for the long game.

What we believe

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  • Real relationships, always

    We’re big on trust, clear communication, and collaboration, because strong brands start with strong partnerships.

  • Design that delivers

    Looks matter, but results matter more. We create with intention to build connection and long-term brand growth.

  • Future-focused thinking

    We don’t just make things look good. We design with tomorrow in mind.

  • No cookie-cutter solutions

    Every brand is different. We create with intention, tailoring every project to suit your goals, your vibe, and your audience.

  • From creative chaos to brand clarity

    We balance bold ideas with smart process, so creativity doesn’t get lost in the noise.

How we work

Strategy and design aren't two separate jobs here – they're one continuous process. Strategy sets the direction, design brings it to life, and we stay on to make sure it actually lands.

  • Define

    We step back, get honest, and find the real brand hiding under the noise. Purpose, positioning, direction.

  • Design

    We bring the definition to life. Distinct, intentional, built to stand out for the right reasons.

  • Deliver

    We don't leave a deck on your desk. We stay on through execution and activation, so the upgrade sticks.

Meet the founders

Rachel Nicholls

CO-FOUNDER + CREATIVE DIRECTOR

Rachel leads with direction first, always. With over eight years shaping brand strategy and creative direction across agencies and in-house roles she's seen first-hand, through in-house experience at LEGO and Koh, how powerhouse brands set direction before they design. She's collaborated with Levi's, Herschel, Subaru, Kimberly-Clark, and Zurich,helping businesses evolve into brands people remember. At Chaos, Rachel leads the transformation with strategy and imagination, pushing brands to stand out with clarity and confidence.

✽ She’s a cat lover, horror fanatic, oddity collector, and always up for a festival or gig.

Rosie Cass

CO-FOUNDER + MANAGING DIRECTOR

Rosie brings the transformation to life. With nearly a decade of experience building brands across retail, e-commerce, lifestyle, digital media, and out-of-home, she's spent her career turning strategy into something real. Before founding Chaos, she was Lead Designer at Motio, creating engaging digital out-of-home content and impactful advertising campaigns, and earlier produced campaigns for JD Sports Australia during its rapid market expansion. At Chaos, she combines creative expertise with strategy, leadership, and client partnerships to deliver transformations with real impact.

✽‍ ‍She’s a dog lover, vintage camera collector, chronic TikTok scroller, and loves a cheeky marg.