Build a brand that shines, inside and out
Let’s dig deep into what makes your business tick, uncover your one-of-a-kind charm, and whip up a strategy with visuals that don’t just look good – they work. It's all about making your brand hit the mark and stand out, no fluff!
Your logo is the cherry-on-top of your brand sundae
Think of your logo as the cherry-on-top of your brand sundae. It’s a tasty part of a bigger treat called your brand identity. Without the full scoop of your brand’s personality, values, and quirks, the logo might not really hit the spot.
Just like a sundae needs all its toppings to make it irresistible, your brand’s complete vibe – when everything's combined – creates a delightful picture that customers crave and remember. This irresistible mix helps you stand out and build those sweet connections with your audience, setting you up for business success.
How we work with you
A brand that truly pops comes from knowing your audience, flaunting what makes you unique, and showing why it all matters. We team up with you and blend strategy and design to help you build a brand identity that stands out. Together, we'll craft a brand that’s not just memorable but unforgettable!
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During this phase, you'll fill out a detailed questionnaire about your business. You'll tell us all about your origin story, your dream clients, the look and feel you're after, your brand's personality, your goals, and more. This helps us understand your business better and gets you thinking strategically about it.
If you choose to invest in the Premium strategy package, we'll dig even deeper. We'll help you develop your mission, vision, purpose, brand archetype, and all that good stuff.
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Once we've nailed down the strategy, it's time to get creative with the visuals. We will present creative direction moodboards to kickstart our inspiration and give us a solid reference point as we jump into the design process.
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With the groundwork done and plenty of prep work under our belts, we're all set to dive into the full identity design. This means creating your logo, picking out colours, choosing typography, and more. We'll start with one concept and then tweak it as needed in revision rounds.
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Once everything's given the thumbs up, your brand is good to go! We'll gather up all the files and guidelines and send them your way so you can start showing off your new look to the world.
Let’s explore our brand packages
The Basics
Starting at $2,400 AUD
A simple, no-fuss visual identity that gives you the tools to find your wings and launch your brand.
Inclusions
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We send you a detailed questionnaire form to gather essential information about your brand, goals, and preferences, ensuring that the creative direction is aligned with your vision.
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Build your brand on a strong foundation with a strategy tailored from a detailed questionnaire. We’ll give you the clarity you need to start with confidence – nothing fancy, just the essentials to set you on the right path.
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Based on your brand goals and values, we develop moodboards to define the style direction for your brand, helping to set the visual tone and aesthetic for the brand concepts in the next stage.
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A single brand concept developed based on the chosen creative direction from the moodboard stage, providing a detailed visual representation of your brand’s identity.
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Includes one minor revision to the originally presented concept. Requests for an entirely new concept design are not included as a revision.
Additional revisions are available as requested, charged at an hourly rate.
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Logos are provided in AI, EPS, SVG, PNG, and JPG formats, with primary, secondary, logo mark, and icon variations. All logos are supplied in both digital (RGB) and print (CMYK/PMS) colour profiles for versatile usage across different mediums.
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A concise, single-page document that summarises the essential elements of your brand identity. It includes key details like logo variations, colour palette, and typography, providing a quick reference to ensure brand consistency across all visual and written materials.
*This simple style sheet is included in The Basics and Starter packages.
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A defined colour palette supplied in RGB, HEX, CMYK, and PMS formats for consistent colour usage across digital and print materials.
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A basic overview of the brand's fonts, featuring heading and body typefaces, to establish a cohesive visual style.
*These simple type styles are included in The Basics and Starter packages.
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Variations of the brand's logo or logo mark in multiple colour-ways, created for use on social media platforms to represent your brand.
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This document explains the different file formats and colour profiles for your brand assets, helping you understand which files to use and their appropriate applications.
This is complimentary in all brand packages.
Starter
Starting at $4,800 AUD
A complete visual identity that sets your brand on fire, rocketing towards its business goals!
Inclusions
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We send you a detailed questionnaire form to gather essential information about your brand, goals, and preferences, ensuring that the creative direction is aligned with your vision.
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Elevate your brand with a strategy crafted from insights you provide through a comprehensive questionnaire. We’ll help you define your brand personality, while mapping out key ways to connect with your audience. This is the perfect middle ground for brands looking to make a memorable impact without going all in just yet.
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Based on your brand goals and values, we develop moodboards to define the style direction for your brand, helping to set the visual tone and aesthetic for the brand concepts in the next stage.
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Two brand concept options developed based on the chosen creative direction from the moodboard stage, offering distinct visual representations of your brand's identity. The final solution can sometimes be a blend of both concepts.
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Includes two minor revisions to the originally presented concept. Requests for an entirely new concept design are not included as a revision.
Additional revisions are available as requested, charged at an hourly rate.
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Logos are provided in AI, EPS, SVG, PNG, and JPG formats, with primary, secondary, logo mark, and icon variations. All logos are supplied in both digital (RGB) and print (CMYK/PMS) colour profiles for versatile usage across different mediums.
-
A concise, single-page document that summarises the essential elements of your brand identity. It includes key details like logo variations, colour palette, and typography, providing a quick reference to ensure brand consistency across all visual and written materials.
*This simple style sheet is included in The Basics and Starter packages.
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A defined colour palette supplied in RGB, HEX, CMYK, and PMS formats for consistent colour usage across digital and print materials.
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A basic overview of the brand's fonts, featuring heading and body typefaces, to establish a cohesive visual style.
*These simple type styles are included in The Basics and Starter packages.
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A cohesive brand pattern and icon set, developed to complement your visual identity and maintain brand consistency across various platforms and materials.
*Included in Starter and Premium packages.
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Variations of the brand's logo or logo mark in multiple colour-ways, created for use on social media platforms to represent your brand.
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This document explains the different file formats and colour profiles for your brand assets, helping you understand which files to use and their appropriate applications.
This is complimentary in all brand packages.
Premium
Starting at $7,200 AUD
A premium brand identity with a strategy that crowns you king of your industry and sets you apart from the rest.
Inclusions
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We send you a detailed questionnaire form to gather essential information about your brand, goals, and preferences, ensuring that the creative direction is aligned with your vision.
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A detailed exploration of your brand's mission statement, positioning, target audience, goals, and personality. These elements are discussed in a one-on-one workshop call and further developed into a comprehensive strategy document to guide your brand's direction and growth.
*Included in Premium package only.
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Based on your brand goals and values, we develop moodboards to define the style direction for your brand, helping to set the visual tone and aesthetic for the brand concepts in the next stage.
-
Two brand concept options developed based on the chosen creative direction from the moodboard stage, offering distinct visual representations of your brand's identity. The final solution can sometimes be a blend of both concepts.
-
Includes two minor revisions to the originally presented concept. Requests for an entirely new concept design are not included as a revision.
Additional revisions are available as requested, charged at an hourly rate.
-
Logos are provided in AI, EPS, SVG, PNG, and JPG formats, with primary, secondary, logo mark, and icon variations. All logos are supplied in both digital (RGB) and print (CMYK/PMS) colour profiles for versatile usage across different mediums.
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A multi-page PDF that covers all aspects of your brand, including the brand strategy, asset treatments, logo usage, colour palette, typography, document styles, and template styles. It serves as the ultimate reference for maintaining consistency and clarity across all brand touch-points.
*This in-depth version of the guidelines is only included in the Premium package.
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A defined colour palette supplied in RGB, HEX, CMYK, and PMS formats for consistent colour usage across digital and print materials.
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A comprehensive guide to your brand's typography, detailing type hierarchy and outlining specific rules such as colour, tracking, and weight to ensure consistency and clarity in all text-based elements.
*This in-depth version of type styles is only included in the Premium package.
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A cohesive brand pattern and icon set, developed to complement your visual identity and maintain brand consistency across various platforms and materials.
*Included in Starter and Premium packages.
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A carefully curated visual direction, through photography or illustration, that captures the essence of your brand. This ensures a distinctive and cohesive aesthetic across all platforms, enhancing your brand’s storytelling and appeal.
*Included in Premium package only.
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Variations of the brand's logo or logo mark in multiple colour-ways, created for use on social media platforms to represent your brand.
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This document explains the different file formats and colour profiles for your brand assets, helping you understand which files to use and their appropriate applications.
This is complimentary in all brand packages.
Let us guide your brand in the right direction
Join us for a free 30 minute discovery call to have a chat about how our solutions can transform your business.
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