Why AI Logo Generators Are Sh*t (Yeah, We Said It)
“Can I just be mean for a minute?” - Rosie
We’ve talked about AI logo generators before, but let’s take another moment to call them out for what they are: not it.
AI has been making waves in the business world—sometimes in good ways, but often… not. And one trend that keeps popping up is AI logo generators. We get why they might look appealing to small businesses with tight budgets. They’re cheap, sometimes even free. But here’s the unfortunate truth: you get what you pay for. And when it comes to your brand, cutting corners isn’t the flex you think it is.
No, Designers Aren’t Just Bitter About AI
Before you think, Oh, here’s another bunch of designers complaining because robots are taking their jobs, let us stop you right there. What brand designers do is worlds away from what an AI logo generator churns out.
Yes, these platforms give you a logo. And occasionally, they’ll spit out something that looks kind of decent. But here’s the kicker: a logo isn’t what sells your product—your brand is. And creating a brand? That’s a whole other ballgame.
A Logo ≠ A Brand
When we design a brand, we’re not just slapping together some shapes and colours. It’s a process—a deep dive into:
Strategy: What are your core values? Who’s your audience? What’s your vibe?
Consistency: How does your brand show up everywhere, from your website to your packaging?
Differentiation: What makes you stand out in a crowded market?
An AI generator doesn’t know your business, your goals, or what makes you unique. It just tosses out cookie-cutter designs based on keywords. That’s not branding; that’s logo karaoke.
Good Luck Finding Originality
Here’s another issue: originality. If everyone’s using the same generator, it’s inevitable that businesses will end up with logos that look strikingly similar. Worse still, many of these platforms don’t let you own the intellectual property (IP) of your design.
They often use stock assets that anyone else can access.
Or, they retain the rights to the logo.
So, while that “quick and easy” logo might seem like a win at first, it could lead to legal headaches down the line. Copyright issues? Trademark disputes? No, thanks.
AI isn’t the best at Strategy (Shocker, We Know)
Here’s the thing: an AI generator isn’t human. It doesn’t:
Work with you to understand your vision.
Create a strategy tailored to your business.
Develop something uniquely you.
It’s like grabbing a fast-food burger when you could’ve had a chef-crafted meal. Sure, it’s quick and cheap, but it’s also forgettable—and probably bad for you in the long run.
Your Brand Deserves More
If you believe in what you’re selling, don’t cut corners. Your business deserves more than a generic, off-the-shelf logo. A strong brand—one that tells your story, connects with your audience, and builds loyalty—starts with strategy, creativity, and collaboration.
At Chaos Agency, we don’t just do “logos.” We craft brands that make people stop, stare, and remember you. Because your business deserves better than a templated shortcut.