Chaos Chronicles

Straight-up insights on branding, design, and building something that actually lasts. No jargon, no filler – just the stuff we've learned from turning creative chaos into brand clarity, for our clients and for us. Let's get into it.

Rosie Cass 19/8/25 Rosie Cass 19/8/25

Our Digital Toolbox

Let’s be honest, the right tools make a big difference and we only use the good stuff.

Here is a peek inside some of the programs in our digital toolbox, and why each one earns its spot.

Rosie Cass 13/4/25 Rosie Cass 13/4/25

Why Negative Branding Works (and When It Doesn’t)

When Being a Baddie Pays Off:
Why Negative Branding Works (and When It Doesn’t)

Rosie Cass 14/1/25 Rosie Cass 14/1/25

Retainer vs. Project-Based Pricing: What’s the Big Deal?

Retainer VS project pricing, what’s the difference and what do you need for your business?

Rosie Cass 7/1/25 Rosie Cass 7/1/25

Why AI Logo Generators Are Sh*t (Yeah, We Said It)

We’ve talked about AI logo generators before, but let’s take another moment to call them out for what they are: not it. (sorry)

Rosie Cass 11/12/24 Rosie Cass 11/12/24

Do You Really Know Your Target Audience?

The big question is: do you know who your audience is? And even more importantly—can you relate to them?

Rosie Cass 4/12/24 Rosie Cass 4/12/24

Why Consistency Builds Better Brands

I’m going to be a little brutal with you: your fear of commitment (in branding, at least) is going to hurt your business in the long run.

Rosie Cass 29/11/24 Rosie Cass 29/11/24

Logo, Visual Identity, or Brand Identity?

What’s the difference between these buzzwords, and more importantly, which one do you actually need?