The Chaos chronicles
Welcome to the wild side of branding. This is where we drop unapologetically useful insights, cheeky tips, and no-BS advice to help you level up your business and build a brand that actually means something. Let's cut through the noise and get your brand chaos under control.
Our Digital Toolbox
Let’s be honest, the right tools make a big difference and we only use the good stuff.
Here is a peek inside some of the programs in our digital toolbox, and why each one earns its spot.
Why Negative Branding Works (and When It Doesn’t)
When Being a Baddie Pays Off:
Why Negative Branding Works (and When It Doesn’t)
Retainer vs. Project-Based Pricing: What’s the Big Deal?
Retainer VS project pricing, what’s the difference and what do you need for your business?
Why AI Logo Generators Are Sh*t (Yeah, We Said It)
We’ve talked about AI logo generators before, but let’s take another moment to call them out for what they are: not it. (sorry)
Do You Really Know Your Target Audience?
The big question is: do you know who your audience is? And even more importantly—can you relate to them?
Why Consistency Builds Better Brands
I’m going to be a little brutal with you: your fear of commitment (in branding, at least) is going to hurt your business in the long run.
Logo, Visual Identity, or Brand Identity?
What’s the difference between these buzzwords, and more importantly, which one do you actually need?
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