THE BRIEF: ButterLuxe Co aimed to increase brand visibility, loyalty, and appeal by creating a luxurious yet playful identity. The brand needed to strike a balance between elegance and fun while standing out from competitors and offering customers an indulgent experience they could recognise and remember.

THE SOLUTION: To elevate ButterLuxe Co above its competitors, we crafted a thoughtful brand identity that appeals to customers seeking a high-end, indulgent experience. The modern wordmark, crafted with customised lettering and a subtle star element, conveys sophistication, while the vibrant, flavour-inspired colour palette adds a playful touch. The brand pattern, with its flowing drips and swirls reminiscent of buttery spreads or desserts, is complemented by a refined retro flair, evoking nostalgic elegance.