THE BRIEF: Caitlin Parr Makeup was looking to establish a distinctive and professional brand identity as a freelance makeup artist. The goal was to create a cohesive visual presence that would effectively communicate her services and appeal to her target audience.

THE SOLUTION: To launch Caitlin Parr Makeup’s new brand, we designed a contemporary and feminine logo and website with a focus on abstract typography. The logo features a lowercase, dynamic typeface that evokes playfulness and youth, complemented by a clean, simple capitalised typeface that serves as a visual anchor. The website reflects this design and includes an intuitive online booking system, ensuring a seamless and engaging client experience.