THE BRIEF: Katie the podcaster behind Curating Collectors set out to create a podcast that celebrates the people behind the collections. With a strong belief that collecting is for everyone, the brand needed to feel inviting, a little quirky, and deeply connected to the collector community. The goal was to move beyond the objects themselves and spotlight the fascinating stories of collectors.

THE SOLUTION: We developed a brand identity that reflects the eclectic and personal nature of collecting. The design balances curiosity and community, with playful yet sophisticated visuals that appeal to a broad range of collectors. A bold yet approachable logo, a rich colour palette inspired by vintage finds and modern treasures, and dynamic graphic elements all work together to capture the heart of collecting. The result is a brand that not only stands out but also feels like home to those who see collecting as more than just a hobby.