THE BRIEF: My Colour & Style needed a bold new brand identity that captured founder Fiona’s passion for transformation, self-expression, and empowering women through colour and style. With a background in personal training and a deep love for colour and styling, Fiona helps women rediscover their confidence through personalised colour analysis, body shape styling, wardrobe edits, and shopping guidance. The brand needed to feel bold, empowering, and approachable, offering expert advice without being intimidating. It was essential to create a visual identity that captured the excitement of personal reinvention while maintaining a professional and polished feel.

THE SOLUTION: We developed a brand identity that speaks to the journey from wardrobe overwhelm to effortless confidence. The design strikes a balance between playfulness and sophistication, using bold yet inviting visuals to make the experience of colour and style feel exciting and accessible. A strong yet approachable logo, a vibrant and thoughtfully curated colour palette, and dynamic branding elements ensure My Colour & Style stands out in the industry. The result is a brand that inspires women to embrace their individuality, take control of their style, and step into a wardrobe that feels authentically theirs.