From wardrobe confusion to colour confidence
My Colour & Style required a visual identity that matched the energy and clarity of its services. We developed a cohesive brand system designed to express confidence, support consistency, and create a strong foundation for future marketing.
BRIEF
My Colour & Style needed a brand that feels as empowering, confident, and vibrant as the service it delivers. Founder Fiona helps women move from wardrobe overwhelm to clarity through personalised colour analysis, wardrobe styling, and confidence building. The existing identity didn’t reflect that journey, the personality of the brand, or the strategic transformation at the heart of the service. The challenge was to create something bold, welcoming, and expressive without sacrificing professionalism.
INSIGHTS
Clients seeking styling support are rarely just looking for clothes. They are looking for clarity. Colour becomes the strategic tool that removes uncertainty and builds confidence. The brand needed to visually reflect that transformation from indecision to clarity.
GOALS
Create a visual identity that signals transformation and confidence.
Make the brand feel expert yet friendly.
Distinguish My Colour & Style from generic fashion or styling services by amplifying the emotional payoff of colour discovery and wardrobe clarity.
Strategic Direction
LOGO & IDENTITY SYSTEM
We crafted a mark that feels grounded but playful. The shape and structure signal confidence and movement — a reflection of personal transformation. The type and forms balance approachability with authority.
COLOUR PALETTE
Rather than a subdued or generic palette, we selected tones that feel energising and uplifting, aligning with the client’s core value proposition: colour as confidence.
SOCIAL TEMPLATES
Templates were designed to let the brand speak with clarity on digital channels. They support strategic messaging about colour theory, wardrobe tips, client transformations, and service highlights.
Brand In Action
The Outcome
The new identity now supports consistent communication across every touchpoint and provides a scalable foundation for future growth.
Clearer brand positioning
The identity now directly reflects the transformational journey, from uncertainty to confidence, making the service offer instantly understandable.
Stronger differentiation
Visual language distinguishes My Colour & Style from competitors who default to flat or laundry-list style messaging. This brand feels like an expert guide, not just another stylist.
Ready for growth
With social templates and a cohesive identity system, the brand is poised for consistent marketing and deeper engagement across platforms.
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— Client Name